Paluck, 2009: Describing positive norms of intergroup relationships via radio soap opera increased empathy and willingness to speak out among post-genocidal Rwandwans
Reference:
Paluck, E. L. (2009). Reducing intergroup prejudice and conflict using the media: a field experiment in Rwanda. Journal of personality and social psychology, 96(3), 574.
Download PDFSummary:
Providing villages in post-genocidal Rwanda access to a radio soap opera that described positive norms of intergroup relationships led villages to be less likely to require that their children marry within their group, to be more willing to speak out in dissent, and to report more empathy for other Rwandans.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
What is typical or valued in my social community?What is typical or valued in my social community?Changing beliefs about social norms to motivate positive behaviorsPsychological Question Addressed
What is typical or valued in my social community?Psychological Process 2:
Psychological Process 3:
Social Area:
Intergroup relationships
Intervention Technique:
Prompting with information