Yoshida et al., 2012: Withholding audience laughter while depicting racist jokes in videos improved implicit normative evaluations and reduced discrimination among adults
Reference:
Yoshida, E., Peach, J. M., Zanna, M. P., & Spencer, S. J. (2012). Not all automatic associations are created equal: How implicit normative evaluations are distinct from implicit attitudes and uniquely predict meaningful behavior. Journal of Experimental Social Psychology, 48(3), 694-706.
Download PDFSummary:
Exposing people to a video depicting a racist joke but withholding the audience’s laughter improved implicit normative evaluations of that group (the association between the group and “most people like”) and reduced discrimination against the group on a laboratory task.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
What is typical or valued in my social community?What is typical or valued in my social community?Changing beliefs about social norms to motivate positive behaviorsPsychological Question Addressed
What is typical or valued in my social community?Psychological Process 2:
Psychological Process 3:
Social Area:
Intergroup relationships
Intervention Technique:
Prompting by altering situations