Stone et al., 1994: Prompting hypocrisy by helping in an AIDS prevention program and thinking of instances of failed condom use increased likelihood of condoms purchase among sexually active undergraduates
Reference:
Stone, J., Aronson, E., Crain, A. L., Winslow, M. P., & Fried, C. B. (1994). Inducing hypocrisy as a means of encouraging young adults to use condoms. Personality and Social Psychology Bulletin, 20(1), 116-128.
Download PDFSummary:
Sexually active undergraduates were led to feel hypocritical about their own safe sex practice by (a) helping to create an AIDS prevention program for high school students and (b) reviewing circumstances in which they personally had failed to use condoms. This led 83% of students to subsequently purchase condoms. By contrast, just 33-50% of students who did neither (a) nor (b) or either but not both purchased condoms.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
To See the Self as AdequateApproach to Desired Meaning
What about it?
Link Self-Integrity to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
Am I not living up to my attitudes or values?Am I not living up to my attitudes or values?Psychological Question Addressed
Am I not living up to my attitudes or values?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Increasing commitment through action, hypocrisy