Lewin, 1958: Encouraging identities and decision making increased servings of organ meats among middle-class housewives
Reference:
Lewin, K. (1958). Group decision and social change in EE Maccoby, TM Newcomb and EL Hartley (Eds.) Readings in Social Psychology (197-211). New York, NY: Holt, Rinehart, Winston.
Download PDFSummary:
Middle class, Midwestern housewives during World War II either listened to a lecture providing substantive information on the virtues of “ethnic” organ meats and recipes or took part in a small-group discussion that emphasized how “housewives like you” can serve such meats. Facilitating the perception of group decision making, the discussion ended with a show of hands to serve organ meats. The small-group discussion increased the percentage of housewives who served organ meats to their families over the next week from 3% to 32%.
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
What is typical or valued in my social community?What is typical or valued in my social community?Changing beliefs about social norms to motivate positive behaviorsPsychological Question Addressed
What is typical or valued in my social community?Psychological Process 2:
Psychological Process 3:
Social Area:
Civic behavior
Intervention Technique:
Prompting by altering situations