Grant, 2008, Experiment 1: Sharing life-changing stories from scholarship recipents increased the number of pledges and money raised among university fundraisers over the next week
Reference:
Grant, A. M. (2008). The significance of task significance: Job performance effects, relational mechanisms, and boundary conditions. Journal of applied psychology, 93(1), 108.
Download PDFSummary:
University fundraisers provided stories from scholarship recipients about how scholarships had made a difference in their lives earned more pledges and raised more money over the next week. This effect was observed above and beyond stories that emphasized the personal benefits of the job (e.g., skills and knowledge acquired).
Psychological Process:
Need
Need to BelongWhat Desired Meaning is At Stake?
What is the Person Trying to Understand?
To Feel Connected, Included, Respected, and Valued by OthersApproach to Desired Meaning
What about it?
Link Belonging to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
Will this behavior help other people?Will this behavior help other people?Linking social connections and feelings of belonging to goal pursuitsPsychological Question Addressed
Will this behavior help other people?Psychological Process 2:
Psychological Process 3:
Social Area:
Work
Intervention Technique:
Prompting with information