Bryan et al., 2011, Experiment 3: Representing voting as an identity increased voter turnout among New Jersey voters
Reference:
Bryan, C. J., Walton, G. M., Rogers, T., & Dweck, C. S. (2011). Motivating voter turnout by invoking the self. Proceedings of the National Academy of Sciences, 108(31), 12653-12656.
Download PDFSummary:
A diverse sample of eligible New Jersey voters completed a 10-item survey the day before the 2009 New Jersey gubernatorial election. Referring to voting in survey items using nouns—as an opportunity to become “a voter”—rather than as verbs—as a task to be completed, “to vote”—increased voter turnout by 10.9 percentage-points.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')Psychological Question Addressed
Who could I become?Psychological Process 2:
Psychological Process 3:
Heading
Who could I become?Social Area:
Civic behavior
Intervention Technique:
Prompting with leading questions