Son Hing et al., 2002: Prompting hypocrisy about prejudice towards Asians increased guilt and discomfort and decreased prejudice among high-implicit prejudice undergraduates
Reference:
Hing, L. S. S., Li, W., & Zanna, M. P. (2002). Inducing hypocrisy to reduce prejudicial responses among aversive racists. Journal of Experimental Social Psychology, 38(1), 71-78.
Download PDFSummary:
Undergraduates first advocated a nonprejudicial stance toward Asians and then, in the hypocrisy condition, wrote “about two situations in which you reacted more negatively to an Asian person than you thought you should or treated an Asian person in a prejudiced manner.” As compared to those who did not complete the hypocrisy induction, people in the hypocrisy condition with high implicit but low explicit prejudice against Asians felt more guilt and discomfort and, subsequently, advocated smaller cuts to the Asian Student Association. There was no condition difference for people low in implicit and explicit prejudice.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
To See the Self as AdequateApproach to Desired Meaning
What about it?
Link Self-Integrity to a Behavior or Attitude to Motivate Positive ChangeHow?
Psychological Question Addressed
Am I not living up to my attitudes or values?Am I not living up to my attitudes or values?Psychological Question Addressed
Am I not living up to my attitudes or values?Psychological Process 2:
Psychological Process 3:
Social Area:
Intergroup relationships
Intervention Technique:
Increasing commitment through action, hypocrisy