Milkman et al., 2011: Planning when and where to vaccinate increased vaccination rates among employees
Reference:
Milkman, K. L., Beshears, J., Choi, J. J., Laibson, D., & Madrian, B. C. (2011). Using implementation intentions prompts to enhance influenza vaccination rates. Proceedings of the National Academy of Sciences, 108(26), 10415-10420.
Download PDFSummary:
3,272 employees of a large utility company received mailers with information about upcoming flu shot clinics. Including a prompt to write down the date and time the employee would get the shot increased vaccination rates from 33.1% to 37.3%.
Psychological Process:
What Desired Meaning is At Stake?
What is the Person Trying to Understand?
Selves (My Own and Others')How?
Psychological Question Addressed
Where and when will I accomplish my goals?Where and when will I accomplish my goals?Psychological Question Addressed
Where and when will I accomplish my goals?Psychological Process 2:
Psychological Process 3:
Social Area:
Health
Intervention Technique:
Prompting with leading questions